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Don't sell America shorts.

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cpshop: the best way to put CafePress stores on your site
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CPFAQ: The CafePress Storeowners FAQ
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CafePress Storeowner FAQ >

Building Your Store >

What's a good price to charge for a t-shirt? A mug? A cap?

That's really up to you. This is the sort of question that's plagued retailers for centuries: how much do I charge?

The primary considerations are:

  1. Supply and Demand
    Are your designs unique? If someone really wanted to buy it, could they find something just like it somewhere else?
  2. your desire for profit
    Are you expecting to make money off of your products, or do you simply want the satisfaction of knowing people are buying things with your design on them?
  3. your customer base
    Who are your customers/visitors? Are they wealthy, young, old, likely to buy online?
If you're still confused, try a $2 or $3 markup on everything. It's pricey, but still enough to make it worth the work.